Krista Paine is a registered interior designer and has over ten years of experience in project management.
She was born and raised in Kelowna and attended BCIT for interior design.
She has run Ian Paine Construction and Design since 2012. She is the second generation to manage the firm, which was founded in 1973.
Krista sat down with us at NowMedia to discuss how hard it is for women to rise in her industry, how to rise to leadership positions and how to gain respect in a male-dominated environment.
Do you see a lot of female leaders in the Okanagan?
Yes. I have found quite a few women I know in leadership positions in the Okanagan who are very strong and very independent.
It’s nice to know we have women to look up to, and that they are there because they work really hard.
What kind of traits do you think make a good leader?
Confidence is definitely a big one. And independence – knowing that you can solve the problem on your own if you have to.
Also knowing where to look and knowing who to ask, and being willing to always learn.
Do you find your industry is very male-dominated?
It is hugely male-dominated. The vast majority of people in the industry are men.
It’s definitely been a challenge being female, but my experience and background knowledge have helped.
Does it impact your ability to do your job?
When I first started working with my father, I got the impression some trades felt I was only the daughter of Ian Paine.
At that point, while working towards managing the company, I had to work hard to earn their respect.
I had to prove my education and my experience – and I also realized I had a lot to learn.
Last year, I became a Red Seal carpenter, which gave me more credibility in the industry.
We have been lucky to have won multiple awards in the past few years, which has gained us more credibility in the interior design field.
Do you think women have to work harder in order to rise up?
Yes. I wish it weren’t true.
Fortunately, the general public is becoming more aware of women rising up in this male-dominated industry, which will make it easier for future women builders.
I am proud to be one of the few female builders in the Okanagan who continue to be successful.
What would be your advice for women looking to get into the trades or into leadership positions?
I would say gain as much experience as possible. Know what you want to do. Having more education and experience gives you more credibility. Be confident in your knowledge, dive in and be willing to make mistakes.



