Academics from UBC and around the world, winemakers from around the province, and a filmmaker from Kelowna.  

Photo credit: Plia Film Productions

They came together to help the wine industry try to come to some sense of a single identity for the BC wine industry. After all, how can the industry tell the world who we are if we don't even know? 

Photo credit: Plia Film Productions

The incredible diversity in the province, and among its winemakers make it difficult. So even after a series of workshops, and the completion of a short film on the topic, an answer remains elusive.  

Photo credit: KelownaNow

But luckily for us, Kelowna filmmaker Stefan Matis is not so elusive. Matis sat down with KelownaNow to talk about the whole process.

And if you missed the link above, the film can be seen here