Gone are the days of spending hours, months, and even years finding that perfect pair of jeans, thanks to new Victoria-based company, TODAY.

Comprised of photographer Berkley Vopnfjord and stylist Mariel Aileen, TODAY. is changing the denim game by customizing reclaimed jeans to perfectly fit their customer's bodies. 

“Our aim is to celebrate women as they are, and exactly as they're meant to be, all while promoting accessible and sustainable fashion,” reads the duo's website.

Whether you choose a pair of the rad retro jeans they have already sourced, or bring them your own favourite pair — the ladies are ready and willing to make all your denim dreams come true.  

Carefully measuring, clipping and folding to mold the jeans to your every curve, TODAY.  takes each customer in for a custom fitting prior to stitching to ensure the perfect fit!

Follow the girls on TODAY. via Instagram to book a fitting, follow along with their journey to sustainable fashion, and to see what they have in stock!