KamloopsBCNow is excited to feature some of our favourite Instagram profiles from the area. These profiles are chosen based on their content, style and interaction with the community.

My name is Kiefer Burrows and I’m the creator of Outside All Day Clothing. A passion for the outdoors sparked a passion for capturing the beautiful features, plants, and landscapes and turning them into clothing, letting you bring your favourite piece of nature with you, anywhere.

Why do you use Instagram?

Instagram is a great way to connect with the community and the world. It is now easier to show your product off to everyone. It's helped branch OAD across Canada, spreading around the U.S, and get noticed in many other countries.

What will people see on your feed?

Adventure, yoga, climbing, or anything outside! Encouraging the outdoor lifestyle is the biggest goal, getting people to explore new places and see things in their very own backyard. We have some amazing athletes spread all over North America, bringing us amazing shots to share with everyone.

Do you have a specific style?

OAD is styled after Mother Nature. Amazing photo-print apparel that captures gorgeous landscapes and textures that nature provides us with. Printed onto eco-friendly polyester, OAD lets you take a piece of nature with you everywhere that you go.

Favourite Instagram accounts to follow?

So many to choose from!

@KamloopsBCNow @HikeKamloops @sierrawanderlust @icancountto10b @karlindor @healthpillars_ @pebblewrest1er @austinclimbing

Why do you follow KamloopsBCNow?

It’s a great way to see what’s happening in our community. Connecting with the locals, and the small businesses. Amazing posts from all around our beautiful city.

How do you decide on the locations for your shoots?

Most of our post come from just playing in nature. If there’s a great place to explore, rock climb, take a hike, or do some yoga, a potential photo shoot is in the making. We share a lot of our content from followers and our athletes, doing what they love doing, being outside all day!

Biggest Instagram moment?

Recently our Instagram passed the 3,000 followers mark and is growing quickly. Perhaps the next big moment is around the corner!

Favourite hashtags?

These are definitely the most commonly used on our account: #OutsideAllDay #OADClothing #OAD #explore #beautifulbc 

If you're interested in being featured on Sunday Social Connection, send an email to jessica@kamloopsbcnow.com.