Kelowna based apparel brand Okanagan Lifestyle launched their winter collection on Friday and with it comes some of the most stylish ways to keep warm during the season.
Photo Credit: Darren Hull.
“It’s a big collection for Okanagan Lifestyle, we introduced a cuffed jogging pant, which is the first bottom the brand has released,” said Okanagan Lifestyle's Co-Founder Markku Luopa. “You can dress it up and wear it out or just have a coffee on a Sunday morning while reading a book in them too.”
For the first time, the brand has introduced colour to its collection.
“A common thread in our winter collection was forest green,” explained Luopa. “We're so blessed with the mountains and trees, it's so cool to see that deep forest green when it gets covered in snow its one of the best contrasts out there so we have a new forest green ball cap and one of our snapbacks features a forest green patch."
2017 was a big year for Okanagan Lifestyle, the brand launched its first non-apparel products with their 97 blend coffee collaboration Canoe Coffee Roasters along with its OKGN beer with BNA Brewery & Co.
"We really wanted to step up and become the true lifestyle brand that we aspire to be for the community," said Loupa. "Partnering with Okanagan Pride to release the pride equality snapback was a proud moment for us and it raised $4,000 dollars for
various charitable causes with Okanagan Pride."
Photo Credit: Darren Hull.
Okanagan Lifestyle also has a new home near Reid's corner where online customers can pick up their products to avoid shipping.
Click here to visit Okanagan Lifestyle's website to see their full collection.



