In this episode of Business Matters, presented by Valley First, a division of First West Credit Union, host Rob Cupello is joined by Chris Fasoli and Sterling Hayden of Brite Lounge.

Brite Lounge opened in mid-June and is already receiving five-star reviews.

The idea started over a cup of coffee with friends. A friend of Fasoli’s who was a dental assistant mentioned that she was whitening people’s teeth all the time.

“I went back and did a little research on it, and found that this is a new and up-and-coming beauty procedure”, says Fasoli.

Before Brite Lounge, the only place in Kelowna to have a whitening procedure was at the dentist. 

“As a standalone business, it doesn’t exist.”

So he brought Hayden on board and that complimentary partnership has turned an idea into a successful business.

The two have become a dynamic duo over the few months they’ve been open with Sterling running their social media and doing the procedures and Chris working on the financials, accounting and administrative side of things.

If you want to hear more about the technology they use to prevent sensitivity during the procedures, details about the whitening process and how you can get a discount on your whitening, watch the full episode below.