When Chance the Rapper tweets negatively about you, you take notice.
The usually chipper and positive rapper had nothing good to say about a recent Heineken ad that pushed the message, “sometimes lighter is better.”
I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But 😂 I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg
— Chance The Rapper (@chancetherapper) March 26, 2018
Im not saying boucott them or go off im just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and shit. Like I didnt wanna tweet about it so bad 😂😂 but its like how can u not
— Chance The Rapper (@chancetherapper) March 26, 2018
“I think some companies are purposely putting out noticeably racist ads so they can get more views,” the 24-year-old tweeted. “The ‘sometimes lighter is better’ (Heineken) commercial is terribly racist.”
The ad features a rooftop party where the bartender notices a woman drinking wine and slides her a Heineken Light across the bar.
As the beer slides to the woman, it passes three people, all of which are African-American, before reaching its target.
Is this new Heineken advert racist?
— Cool FM Nigeria 96.9 (@CoolFMNigeria) March 27, 2018
.
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Reply!!!👇🏾👇🏾 #CoolPolls pic.twitter.com/qG1O8IU2u2
When it does, the caption “sometimes lighter is better” pops up and the woman smiles.
Chance tweeted about the ad on Sunday and on Tuesday Heineken responded with a statement.
The company said they’re aware of the attention their ad has received and assured that the slogan “solely refers to the benefits of the beer itself; the fact that it contains only 99 calories.”
In light of the recent Heineken® Light Beer advert, please find our official statement. pic.twitter.com/9srsUFW086
— Heineken SA (@Heineken_SA) March 27, 2018
“For many years, Heineken has made ambitious ads that are reflective of different ethnicities, nationalities and genders, and show that there’s more that unites us than divides us,” the statement reads.
“We regret that the advert has created ambiguity. This was never our intention and we are taking the feedback to heart in developing future campaigns.”
The ad has been taken off the air.
