Apple says users looking for a smaller phone with the latest technology, or an iPad pro with professional editing technology, are in luck.

On Monday, the company introduced a new 9.7-inch iPad Pro and a more powerful four-inch iPhone at their March announcement in Cupertino, California.

The new one pound iPad Pro features a new pro Retina display with greater brightness, better colours and new True Tone display that adjusts white balance.

Photo Credit: Apple.The new 9.7-inch iPad Pro is even more pro, according to Apple.

Apple says the device rivals most portable computers, with a four-speaker audio system that is twice as powerful, new 12-megapixel iSight camera for shooting Live Photos and 4K video, a five-megapixel FaceTime HD camera, and faster wireless technologies. It also can be used with the new Apple Pencil and Smart Keyboard.

“iPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing, in a statement.  “It’s incredibly fast, extremely portable, and completely natural to use with your fingers, Apple Pencil and Smart Keyboard. And now it comes in two sizes.”

Apple suggest use for designers, illustrators and businesses.

“People don’t realize how much hand drawing is needed to produce computer animation,” said John Lasseter, Chief Creative Officer, Pixar and Walt Disney Animation Studios, also in a statement. “iPad Pro and Apple Pencil are the closest we’ve ever been able to get in the digital world to actually drawing on paper.”

They boast up to 50 percent faster cellular connectivity and the fact that there is an Apple SIM embedded directly in the new iPad Pro.

The 9.7-inch iPad Pro, set to be released Mar. 24 online, comes in silver, space gray, gold and a new rose gold metallic finish. The price starts at $599 (US) for the 32GB with Wi-Fi model and $729 (US) for the 32GB Wi-Fi + Cellular model.

What Apple is calling the “most powerful phone with a four-inch display,” has been updated with matte-chamfered edges, a color-matched stainless steel Apple logo, and four metallic finishes, including rose gold.

iPhone SE offers performance that matches the iPhone 6s and iPhone 6s Plus when it comes to speed, longer battery life, wireless, camera, video, and Apple Pay technology.

Photo Credit: Apple.The new iPhone SE is supposedly the most powerful four-inch iPhone yet.

“iPhone SE is an exciting new idea — we started with a beloved, iconic design and reinvented it from the inside out. The result is the most beautiful and powerful phone with a four-inch display in the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone SE is packed with a stunning four-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi, and Touch ID with Apple Pay. Everyone who wants a smaller phone is going to love iPhone SE.”

The new phone can run “Hey Siri,” and fitness tracking, like measuring your steps and distance

iPhone SE will be available in space gray, silver, gold and rose gold metallic finishes in 16GB and 64GB models starting at $399 (US) from Apple’s retail stores and online.

Customers in Canada will be able to order iPhone SE Thursday, March 24, with availability beginning Thursday, March 31.