In this episode of Business Matters, presented by Valley First, a division of First West Credit Union, host Rob Cupello is joined by Develyn Barker from Jason Parkes Customs.

JP Customs has become its own exceptional success story in the Okanagan region for its incredible wines, ciders and beers.

With five conveniently situated locations in West Kelowna, they have also creatively created a self-guided tour, providing visitors with an authentic and immersive experience of what they have to offer.

“We thought it’d be interesting to offer something a little bit different,” says Barker.

The popularity of their locations has also lead to the somewhat inevitable creation of a fan club with a variety of membership options to fit their fan's wants, needs and budgets.

"No matter which of the 10 options you choose, the benefits remain the same. They apply across all our locations," Barker explains. 

Fan club members will be excited to know that these options apply to new locations too, and they currently have a new location in the works. 

The upcoming spot is situated below Black Smith Vineyards, and will be offering a brand-new product for Okanagan wine lovers to get excited about.

To find out what exciting new offerings will be available, the backstory of JP Customs, and how they managed to thrive during the pandemic, listen to the full episode.