Tourism Kelowna has re-positioned itself right where tourists tend to gather.

Photo Credit: KelownaNow

A new $2.8M visitor centre is now open on the downtown waterfront just steps from the Sails at the foot of Bernard Avenue between Kerry Park and Stuart Park.

Photo Credit: KelownaNow

The new location is aimed at increasing the profile for the centre which has seen visits dwindling at the old Harvey Avenue location.

Photo Credit: KelownaNow

Tourism Kelowna's Board Chair Thom Kilingsworth calls it an incredible place to call home.

"A strong visitor experience includes a well-positioned visitor information centre," said Killingsworth.

  CEO Lisanne Ballantyne told KelownaNow says the facilitly will help connect residents and visitors with the best the Okanagan Valley has to offer.