They’re calling it the “first New York-based house of modern luxury lifestyle brands.”

Following the purchases of Stuart Weitzman and Kate Spade, Coach Inc. will be rebranding with the name Tapestry.

Photo Credit: Tapestry

The acquisition of the Stuart Weitzman shoe label cost the company $574 million back in 2015, while Kate Spade was purchased for $2.4 billion back in May.

Coach, Stuart Weitzman and Kate Spade will all fall under the Tapestry umbrella.

“Three years ago we laid out our vision to transform Coach and announced our intention to grow beyond the Coach brand,” said Chief Executive Officer, Victor Luis.

“Through the execution of our strategic plan and with the acquisitions of Stuart Weitzman in 2015 and Kate Spade & Company just this summer, we have realized these goals.”

Photo Credit: Coach

Luis added that it was a defining moment in the company’s corporate reinvention and that the brand has evolved into a “true house of emotional, desirable brands, all leveraging our strong operational foundation.”

Tapestry’s common stock will start to trade on the New York Stock Exchange on October 31st, 2017.

Its share price is currently $39.18 USD.